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Michigan Football Is No. 2! (In A Good Way)

Big House, big money for the Michigan Wolverines.

Big House, big money for the Michigan Wolverines.

There are six Big Ten teams among the 20 most valuable college football programs in the country – and they are the six you would expect (though not necessarily in the order you may think).

A report by Forbes shows Michigan climbed nicely while Penn State plummeted in the wake of the Sandusky mess. Ohio State also dropped, with another on the way for 2012 because of its tattoo-related bowl ban.

(By the way, this is a much better list to be on than the one with Indiana, Minnesota and Purdue.)

No. 2 Michigan

  • Current Value: $120 million
  • One-Year Change in Value: 28%
  • Football Revenue: $85 million
  • Football Profit: $62 million

Forbes had this to say about the Wolverines: “Michigan experienced the biggest change in value thanks to hosting an eighth home game, which generated over $6 million. That gameday revenue and increased conference distributions helped boost the team’s revenue by more than 20% last year.”

No. 11 Nebraska

  • Current Value: $82 million
  • One-Year Change in Value: 6%
  • Football Revenue: $55 million
  • Football Profit: $36 million

Forbes: “Nebraska’s first year in the Big Ten didn’t cause a major surge in value because the school, as a new member, didn’t receive a full share of conference distributions. Nebraska’s exact share of conference money is not known, but the Big Ten paid more than $20 million to each full member last year.”

No. 13 Penn State

  • Current Value: $79 million
  • One-Year Change in Value: -21%
  • Football Revenue: $66 million
  • Football Profit: $36 million

Forbes on the Sandusky Tax: “Penn State’s value fell more than any other team on our list, though the slide is hardly a surprise. The financial implications of the Jerry Sandusky child abuse scandal contributed to nearly $11 million in new expenses, a 55% increase year-over-year.”

No. 14 Wisconsin

  • Current Value: $76 million
  • One-Year Change in Value: 13%
  • Football Revenue: $48 million
  • Football Profit: $24 million

Says Forbes: The 8-5 Badgers are off to their third straight Rose Bowl this January thanks to a massive upset victory over Nebraska in the Big Ten Championship, made possible by NCAA sanctions against Ohio State and Penn State. The BCS bowl bid will secure a roughly $24 million paycheck for the Big Ten.

No. 19 Michigan State

  • Current Value: $64 million
  • One-Year Change in Value: 8%
  • Football Revenue: $50 million
  • Football Profit: $31 million

Forbes: “The Spartans’ revenue increased by $5 million last season as the team played host to #11 Michigan and #6 Wisconsin, taking upset victories in the two back-to-back showdowns. Michigan State finished the season with a thrilling triple-overtime victory over Georgia in last year’s Outback Bowl.”

No. 20 Ohio State

  • Current Value: $63 million
  • One-Year Change in Value: -20%
  • Football Revenue: $58 million
  • Football Profit: $24 million

Forbes: “The Buckeyes played one fewer home game last year and saw a decline in bowl revenue, the result of playing in the Sugar Bowl in 2010 and the Gator Bowl in 2011. Ohio State went 12-0 this season but is banned from postseason play due to NCAA sanctions, meaning the team may face another drop in value next year.”

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2 Comments on “Michigan Football Is No. 2! (In A Good Way)”

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